An Inside Look

CLIENT: BAD BOY CLUB

WEBSITE: www.badboyclub.com

BACKGROUND:

Founded in the early ’80s, BAD BOY CLUB was the original counter-culture brand. Created by three childhood friends with a passion for action sports and hell-raising, BBC was originally developed as an ‘anti-fashion apparel brand. In a decade dominated by volleyball shorts and shirts with alligators, BBC stormed onto the scene with a baggy fit, crazy colors, wild patterns, and irreverent sense of humor. Originality and individuality, not conformity was the mantra.

The BAD BOY CLUB brand and its iconic logo quickly became the badge of honor for the bold, independent, and fearless. Arguably the first true ‘action sports brand,’ BBC had the unique ability to crossover between surf, skate, motocross, wake... basically anything that was new and adrenaline-fueled. Soon legends such as Ricky Johnson, Sonny Garcia, and Mark Gonzalez were rocking BBC.

BAD BOY CLUB is not for everyone, but it just might be for you!

THE APPROACH:

BAD BOY CLUB is back and better than ever. Re-launched by a group of San Diego natives, some old enough to remember the early days of BBC and some young enough to add a fresh spin to it while keeping true to the same passion, energy, and unique raw humor that gave BBC its spark three decades ago. Surfers, skaters, and always charging hard, we are mostly just a group of guys tearing it up, living the dream, and creating products we find stylish and cool with a touch of humor.