An Inside Look

CLIENT: BAD BOY BRANDS

WEBSITE: www.badboymma.com

BACKGROUND:

BAD BOY became an icon in martial arts via sponsorship of legendary Brazilian Jiu-Jitsu black belts Rickson Gracie and MMA champions such as Vitor Belfort and Frank Shamrock. The team expanded by supporting young fighters in MMA tournaments like Mark Kerr and Antônio Rodrigo Nogueira. Today, BAD BOY continues its tradition of supporting leading action sports, combat sports, and fitness athletes around the world.

ATHLETES:

Chris Weidman (Former UFC Middleweight Champion), DeMarco Murray (All-Pro NFL Running back), and Demian Maia (World-renowned Brazilian Jiu-Jitsu Black Belt and Submission Wrestling Champion).

THE APPROACH:

BAD BOY is dedicated to supporting the action sports athlete and providing high-quality products that enhance the athlete’s training, performance, and lifestyle. BAD BOY distributes innovative, lifestyle, and performance products on 6 different continents. BAD BOY has decades of experience creating authentic, competition-quality gear.