BLENDERS
Eyewear

Snow Goggle Campaign

An Inside Look

CLIENT: Blenders Eyewear

WEBSITE: www.blenderseyewear.com

THE GOAL:

We understand you need some sick gear, whether you're planning to feast on bunny slopes or shred the heck out of some black diamonds. Something that is both functional and well-designed for the most daring skiers and boarders among you, as well as sensationally stylish and wearable by anyone.

If the old sports adage "look good, feel good, play good" holds true, you're going to own the slopes as you've never owned them before.

Prepare to slalom your way to the top. Blender's snow line will have you moving faster than ever before. We've paired a kaleidoscope of lenses and frames with triple-layered foam construction and reliable, on-the-fly adjustable hardware to make you positively pop out there on your powder-white playground.

Oh, and did we mention that they're inexpensive? Prepare to shred snow, not cash!

THE APPROACH:

We wanted to be the brightest and freshest brand on the mountain to keep Blend heads “Living Life in Forward Motion.” Our goal is to own the head of everyone on the mountain, through shades, goggles, beanies, balaclavas, and helmets.

The 'Aura' Collection of eyewear propels you ahead like a few others. The visual effect alone is palpable—the dazzling lenses and insanely complementing printed straps emit vitality in these colorways. The actual driving force, though, is performance technology. The Rapid Magnetic Interchangeable Lens System's easy switch capabilities mean that you can adjust to any lighting situation. At the same time, the cylinder design and high-density foam offer a low-profile and snug fit. And don't worry about your head—our 'Aura' collection is fully helmet compatible and the ideal snow goggles for a regular fit.

The 'Nebula' collection is all about inspiring greatness. These high-performance goggles are the ideal companion for creating new music—and building a reputation for yourself. The lens' optical clarity is unbelievable, and when the situation calls for it, the Rapid Magnetic Interchangeable Lens System allows for quick shifting. Even a lens-locking mechanism ensures a snug, secure fit, making them ideal for larger heads.