Fresh Clean Treads

An Inside Look

CLIENT: Fresh Clean Treads - Formly known as “Fresh Clean Tees”

WEBSITE: www.freshcleantees.com

BACKGROUND:

Fresh Clean Treads (formerly Fresh Clean Tees) is a lifestyle brand focused on providing high-quality, affordable essentials designed to help men build a versatile wardrobe. Initially known for comfortable, classic tees, the company has expanded its offerings to include a full range of foundational apparel that combines style and durability. With an emphasis on comfort, fit, and sustainability, Fresh Clean Treads aims to create pieces that seamlessly integrate into any man’s everyday look while staying accessible and effortlessly stylish.

THE APPROACH:

For Fresh Clean Treads, the photography approach should emphasize clean, lifestyle-driven shots that reflect the brand's focus on comfort, simplicity, and versatility. Lighting should be natural, soft, and inviting, showcasing the texture and fit of the clothing in real-life settings, whether indoors or outdoors. Diverse models and relatable settings can bring out the brand’s inclusive appeal, while minimalistic backgrounds keep attention on the apparel's quality. Close-ups of fabric details and environmental shots would highlight the brand’s commitment to style and everyday wearability.