An Inside Look
CLIENT: Blenders Eyewear & Gareth Emery
WEBSITE: www.blenderseyewear.com
BACKGROUND:
Ten years ago, an unforgettable night led to an unexpected friendship—and to the blenders brand, you know today. Watch as Blenders founder, Chase Fisher, and DJ/producer, Gareth Emery, recount the surprising story—and listen as the latter shakes the salt flats of Nevada with an extraordinary two-hour solo performance.
THE APPROACH:
Since that Independence Day party in 2016, world-renowned DJ/producer, Gareth Emery and the Founder of Blenders, Chase Fisher, have become close, sharing our common interests in business, music, and life. Increasingly, it became necessary to do something significant with Gareth. Something that meaningfully told our story in a way all of you could appreciate. Something that brought our journeys Full Circle, from Cali’s shining rays to Taipei’s neon lights, all the way to how we’re now Living Forward together.
In this performance, with Gareth Emery // Full Circle, we’re honoring that special nightclub performance all those years ago with an exclusive two-hour, an earth-shaking solo set in the salt flats of Nevada. It celebrates a chance friendship, a brand origin story, and just as importantly, all the support you Blend Heads have thrown our way since the beginning.
A wild ride deserves a wicked set, but make no mistake, we’re just getting started here at Blenders—and the ride isn’t slowing down anytime soon. So grab your Blendz, buckle up, and bring your stoke, because it’s all out there waiting for each and every one of us.
THE LINK:
SOCIAL: YOUTUBE
People who have viewed the performance
(Length: +2 hours)
+445,000 Views
IMPRESSIONS:
Visitors to the website + Social Interactions
+500,000
STRATEGY
Digital Strategy
Content Strategy
Photo & Video Direction
BRANDING
Site & Social Launch
Product Campaigns
DIGITAL MARKETING
Social Management
E-mail Distribution
Digital Ads
SPECIAL THANKS
Blenders Eyewear Creative Team
Concept and Production: Event Imagineering Group
Production Director: Koen De Puysseleir
Executive Producer: Kassy Ruimy
Stage manager: Matt Lake
Production assistant: Zack Lake
Lighting Design & Operation: Koen De Puysseleir
Lighting Tech: Micheal Kennedy
Production supplier: PRG Labour: James Thomas Productions
