An Inside Look
CLIENT: San Diego County Fair
WEBSITE: www.sdfair.com
THE GOAL:
There’s more to explore at California’s largest Fair!
From fabulous food innovations to the rockin’ rides on the midway, millions of southern Californians have made an annual trek to savor every attraction at the San Diego County Fair.
It’s a desired (and delicious) destination, a fun and memorable one at that, and as the Fair’s marketing & advertising partner, we take fun, well, seriously. The mere mention of “The San Diego County Fair” should bring a smile to everyone’s face, and we never leave that to chance.
This year’s bilingual campaign reflects the Fair’s ‘bigger and better-than-ever ethos, so we’ve deployed essentially every targeted media tactic under the sun (and stars) to spread the word and welcome the world.
THE APPROACH:
Get ready for an amazing adventure at California's biggest Fair! We've created an unforgettable experience at the San Diego County Fair, with a campaign that embodies 'bigger and better.' Our bilingual approach spreads excitement throughout Southern California using targeted media. From tasty food to thrilling rides, we've curated an immersive experience that captures millions of hearts. As the Fair's trusted marketing partner, we're serious about making fun memories that last a lifetime. Visitors will be counting down the days until their next adventure at our beloved Fair.
Style Guide for GET OUT THERE Campaign
STRATEGY
Digital Strategy
Content Strategy
BRANDING
Logo and Identity Buildout
Site & Social Launch
Product Campaign
MARKETING
Digital Ads / Physical Billboards
